Laurie Alexander's Experience 

Creative Director at Alexander Design Concepts
April 1999 – Present

Design, layout and production of

  •  brochures
  • reports
  • postcards
  • signage/posters
  • flyers
  • invitations
  • newsletters
  • logo design
  • advertising
  • stationary sets

Recommendations 

"Laurie created templates for reports that our research department uses to create all equity research reports that are sent to our institutional and retail clients. She started from scratch provided valuable ideas and created product under a tight deadline for some finicky people” Ilya Shubin hired Laurie as a Graphic/Web Designer | Top qualities: Great Results, Expert, On Time

“Laurie designed very stunning graphics for a professional association that have worked very well to represent a professional organization.” Paul Jacobson hired Laurie as a Graphic/Web Designer | Top qualities: Great Results, Good Value, High Integrity

Awards
ADC has won numerous awards from the Ontario Association of Agricultural Societies’ Annual Conventions for the category of Two Dimensional Fair Poster: Professionally Designed and Made:
  • 2013 – Third Place Award
  • 2010 – Third Place Award
  • 2009 – Grand Champion Award

Graphic Designer/Marketing Coordinator at Torys LLP

March 2000 – April 2008  (8 years, 2 months)

  • Led the re-branding process of logo and redesigning of all in-house collateral materials and templates
  • Print Materials – designed materials that reinforced the Torys’ brand, including brochures, announcement cards, postcards, newsletters and other marketing products
  • Advertisements – designed and coordinated delivery of artwork for sponsorships, recruitment campaigns, announcements, events and general corporate marketing
  • Conferences and Trade shows – designed, printed and coordinated distribution of materials; designed signage for booths/table tops and coordinated printing with commercial suppliers
  • Seminars and Receptions – designed and distributed invitations through use of direct mail and e-mail, organized printed materials and developed signage
  • Coordinated production of marketing materials with commercial printers, outside vendors and in-house printer
  • Maintained and tracked monthly marketing budgets for printing/design and advertising

Recommendations

“Laurie is a great person to work with. Her knowledge of the industry and technical skills are impressive. Her work at Torys was always extremely well done and I would recommend her work.” Maureen Peets, Manager, Marketing and Events, Torys LLP managed Laurie at Torys LLP

“Laurie did outstanding work while she was at Torys. She was very effective at getting a lot of graphic design projects done quickly while still bringing fresh creative ideas to each one. She performed at a high level for the full three years that we worked together.” Stuart Wood, Chief Marketing Officer, Torys LLP managed Laurie at Torys LLP

Education

Sheridan College

Certificate, Web Designer Series

2003

Activities: Web Graphic Design, Javascript, HTML, XHTML, CSS

International Correspondence School

Diploma, Graphic Arts/Desktop Publishing & Design

1998 – 2002

Highest Honours in the program for obtaining an academic average over 92%

Activities: Elements of design, layout and illustration, planning and designing short and long documents, essential publishing skills, and the electronic publishing process

The University of Western Ontario

Bachelor of Arts, English

1986 – 1990

Activities and Societies: Secretary for The Gamers’ Society, World Wildlife Fund Member

Additional Information

Groups and Associations:

  • Society of Graphic Designers of Canada
  • Graphic Designers Professional Group
  • Communication Arts
  • UWO Alumni

Other Awards:

  • Won award for an inked illustration of St. Andrew’s Church, Sarnia

Interests:

  • graphic design
  • drawing
  • painting
  • playing guitar
  • traveling
  • history
  • reading
  • hiking
  • swimming
  • sailing
  • the environment